Wright on digital: too much too soon.(NBC Corp. President Bob Wright)

NBC chief says industry is confused by avalanche of media developments; says he was 'burned' on children's; is ready to make a stand on V-chip

NBC's Bob Wright is still up for digital TV, but his Washington experience of the past few years has cautioned him not to say yes too quickly. "The history of the Hundt administration at the FCC has been one never-ending list after another. He's just like Lieutenant Columbo. He always has just a few more things to talk to you about."

Among other bad memories, Wright told BROADCASTING & CABLE last week, he feels the industry was burned on children's educational TV. Not only did the industry commit to three hours a week …