Cambio to Wow Canadian Teens.

AOL Canada Ramps up Efforts to Deliver Canadian Fan Base to Cambio - an Online Entertainment Site Dedicated to Providing Unique Programming for Teens and Young Adults

TORONTO -- AOL Canada introduces Canadian teens to Cambio, an online entertainment destination that allows fans to connect with their favorite celebrities and combines original programming with interactivity to offer "entertainment 2.0" for teens. The website, launched last July in the United States, is the result of a partnership between AOL, The Jonas Group and MGX Lab.

Cambio features up to the minute news on today's brightest stars and original online specials and series including Live Chats with fan favorites Demi Lovato and Joe Jonas; live streaming of Red Carpet Events such as Disney's Prom Premiere; and an inside look at the childhood homes of top celebrities, like Matthew Morrison, in Cambio Goes Home.

The goal of Cambio is to offer a next-generation online network that fuses exclusive video, information, social interaction, and compelling entertainment taking teens from Fans to Friends.

Cambio resonated as a premium advertising opportunity for Toronto agency, J3 and they turned to Neutrogena([R]) to be a partner in this endeavour. As a result, this summer, Cambio is partnering with Neutrogena for their Canadian campaign "One Less Stress" and will feature video interviews with celebrities on topics that matter to them and on how they cope with stress in their busy lives.

"Neutrogena is proud to partner with Cambio to kick off our new 'One Less Stress' anti-acne campaign," says Jason Betik, senior brand manager of Neutrogena. "One Less Stress' is an initiative that inspires young women to share their thoughts and feelings about stress and the impact it can have on their skin. Celebrities are a very important key influencer in young women's lives and collaborating with Cambio for this campaign is a perfect match."

Cambio will run the "One Less Stress" campaign throughout the summer, driving traffic to the site by promoting through search and video ads, on other AOL.ca channels, social media, event sponsorship and social marketing.

"As always, our goal is to provide original, and in this case, entertaining content," says Laura Pearce, director of marketing, AOL Canada. "We want to make Cambio the destination, go-to site for Canadian teens as a place they can interact and engage with the celebrities they love."

Tune-in to Cambio this summer for features on Kris, Kourtney and Khloe Kardashian, Lil Jon, Pete Wentz, Cody Simpson, Scotty McCreery, Jason Derulo, Chelsea Kane, Allstar Weekend, Colbie Caillat and many more.

Follow us on Twitter at @cambioconnect

About Cambio

Cambio is a trustworthy, interactive online entertainment experience, connecting teens and young adults to their favorite celebrities and musicians. This iconic destination fuses information, social interaction, exclusive video and compelling entertainment content together to bring our passionate audience from fans to friends. Cambio is a joint venture between AOL, Jonas Group and MGX Lab. For more information, visit www.Cambio.com.

About AOL

AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post, TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList and MapQuest. The AOL Advertising.com Group includes Advertising.com, ADTECH, Pictela, Video, inclusive of goviral and 5min Media, Content Solutions and Sponsored Listings and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services in the United States, which serves as another distribution channel for its consumer offerings.

About NEUTROGENA[R]:

A worldwide leader in premium, dermatologist-recommended skin, hair and cosmetics products, NEUTROGENA[R] Corporation has been providing Canadians with health and beauty improvements for over 40 years. The Company manufactures and markets a line of premium priced skin and hair care products that are distributed in more than 70 countries. NEUTROGENA[R] Corporation is a subsidiary of Johnson & Johnson, the world's most comprehensive and broadly based health care products company. Canadian headquarters are located in Markham, ON.